One of the most crucial components of your Amazon listing is the product photos. Trustela Photography provides the best Amazon Product Photography Services in Florida. Make sure you devote the same amount of time and money into your photographs as you did into developing your brand and private label product.
You cannot afford to skimp on your product photos given the fierce competition on the Amazon marketplace. Simply simply, excellent product photography and infographics will boost sales of your goods.
We’ll discuss the value of Amazon product photography in this article, as well as best practices, must-haves, and how to work with a pro.
Tips for product photography for Amazon vendors
Even if you have the highest-quality product in your market, poor product photography will discourage customers from purchasing your goods.
Online shopping occasionally presents challenges because you are unable to hold or physically inspect the product; instead, all you have are the pictures and, with any luck, a product video.
Why is product photography for Amazon so important?
Transparency
Customers must view the merchandise from all angles since they cannot physically see it to ensure that they are getting what they ordered.
Originality
High-quality and appealing enough to entice someone to your product detail page, the main hero image must be.
Customers will be more likely to trust your brand if you use high-quality photographs in your listings; otherwise, the product itself may appear badly represented.
First impressions
Most shoppers will first look at your product photographs before reading your listing language, so take use of this opportunity to influence the customer’s purchasing choice.
Brand recognition
Never use stock photos from your supplier; instead, use product photography to give your company a distinctive character that makes it stand out on Amazon.
Rate of conversion.
Your conversion rate, or the percentage of visitors who finally buy your goods, will rise if you use multiple photos and infographics.
Functionality
You can demonstrate to your target market how your product functions by generating lifestyle pictures.
In the end, product photography will be what sells your product. Customers are likely to leave your website and visit one of your rivals if you only have one or two photographs or poor-quality images.
Make sure your photographs are as good as they possibly can be because you only have a few seconds to make a positive first impression on your potential buyers.
Guidelines for Amazon photography: How to improve your product photos for sales
Let’s discuss how to optimise your Amazon product photography to raise your conversion rate now that you understand why it’s essential to your success as an Amazon seller.
1. Ensure that you have adequate lighting
Make sure the lighting is ideal before photographing your Amazon purchase to make it appear as natural as possible. If the lighting is too bright or too dark, it may be difficult to see all of the characteristics.
Get a cheap ring light for photography lighting kit from Amazon if you opt to do the photography yourself. Usually, it comes with a lightbox and a few different lights to position at various angles. Your background will be completely white as a result.
2. Only high-resolution images
Nobody wants to make a purchase from a listing on Amazon that includes blurry, poor-quality images. Ensure that your photographs are of a high calibre and resolution.
According to Amazon’s photography specifications, your photographs must have a minimum length of 1,600 pixels or more in order to have the best resolution and be “zoomable.”
The majority of current cameras and smartphones can capture images in a resolution that is good enough for Amazon.
This is a key factor in your decision to hire a pro if you don’t feel confident taking your own shots or lack the abilities necessary to produce high-quality ones.
3. Ensure that your images fill at least 85% of the frame.
If your product is “too small” within the photo when you post it to Amazon, it may appear strange to a customer reading your listing.
This is sound advice for all of your photographs, but Amazon stipulates that the product in the main image of your Amazon listing must occupy at least 85% of the image. Viewing key product features or angles may be challenging if the image appears to be too small.
4. Take photos of your merchandise from various perspectives.
Again, since the customer cannot see or touch your goods in person, it is crucial to depict every detail of it in the pictures. This entails shooting numerous pictures of your product from various perspectives.
If you only display one side of your goods, the customer can be left wondering what the other side looks like.
5. Capture “lifestyle images”
Take some “real life” pictures of your product in use by placing it in the setting it was designed for. If you offer kitchen products, for instance, show a model using the product in a kitchen. You may also take pictures of someone using the swing outside if you are selling one.
Using lifestyle photos, you can show customers how your product works and help them visualise themselves or a loved one using it.
The finest Amazon product photography must haves
1. Make a “scroll-stopping” primary image.
When clients go down the Amazon search results page, they will first view your primary image. Your main image’s click-through rate might not be as high as it could be if it’s dull or simply blends in with the other results.
Make sure your image is eye-catching, strong, of good quality, and presents your product from a favourable perspective. See how you may enhance and make your key photos more appealing by comparing them to those of your rivals.
Keep in mind that you must abide by Amazon’s product image guidelines while selecting your main image.
I recommend reading through the standards, however here are some things to bear in mind about Amazon’s specifications for product photos:
The background of the primary image must be completely white.
A professional photograph, not an artwork or a 3D rendering, must be used as the main image.
There cannot be any text, logos, or other visuals in the main image.
Avoid including several angles of the same item in the main photograph.
2. Incorporate infographics
You are free to add text, graphics, and distinctive backgrounds to the other six photographs; only the primary image must be on a white background. Using product infographics is a terrific approach to stand out and educate potential buyers about your product.
With infographics, you may highlight particular advantages and aspects of your product inside the visual. Customers can learn all they need to know by looking at your photographs rather than reading your bullet points or description.
Add vibrant backgrounds and educational writing in addition to additional product angles rather than just another white background with your goods on it. This is a fantastic strategy to boost your product’s sales.
3. Include as many photos as you can
Take use of the seven photographs that Amazon permits you to add by using that space. Include several perspectives, infographics, and lifestyle photos to demonstrate how the product is used.
As was already discussed, give the buyer as much information as you can without making the image look crowded. This will prevent them from wondering what else there is to know about the goods.
4. Add illustrations to instructions
Does your product need to be installed or put together? Showcase that procedure in your photographs to give potential buyers the assurance they need to buy your goods.
5. Tables of comparisons
It is essential to make an effort to stand out as much as you can from the competition on Amazon and convince potential customers that your product is superior to others on the market.
You can highlight elements of your product that your competitors’ products don’t offer by using a comparison chart. You must communicate how your product is better than what is currently on the market if you built it to do so.
Don’t mention any specific brands, but instead include pictures of related products and a check-off list of attributes.
Should you work with a pro photographer?
The majority of merchants struggle to get stunning images for their Amazon listings. We think it’s essential to use a professional photographer and graphic designer to create your Amazon product photos in today’s cutthroat market. Leave it to the professionals of Trustela Photography unless you have experience in photography and a high-quality camera. We provide the Best Product Photography in Florida.
Don’t skimp on your photos; you’ve already invested a lot of time, money, and effort in this enterprise. From the facts above, you can certainly infer that product photography and imagery can make or break your Amazon goods.
We trust that this post helped you better grasp the significance of product photography and how to get the finest Amazon product photographs for your listings.